I was looking at feeds on Facebook when I came across this illustration by Kilu Zamana which, if you find it, is worth sharing on your feeds:
https://www.facebook.com/Chugamooc
I couldn't stop thinking about it days later because it brought home several points most authors don't like to talk about. Creative people often toil for years on work that may never find a home, and even when they do, the payment may not be in proportion to the time invested. We pay for classes, perfect the craft, attend conferences, invest in computers, printers, and all the supplies that go with it. We contribute to the bottom line at Apple, Dell and HP, at the art store, the office supply store, and the post office. While publishers pay salaries and benefits packages to their editors, marketing staff, I/T department, and clerical staffs — authors and illustrators (the engine behind those companies) work without retirement packages, health insurance, or paid time off.
Bottom line: businesses expect to profit off an artist’s work, but expect the content creator to give it to them for a negligible amount or worse -- free.
It's as if people believe that artists simply create beauty out of thin air. As if the talent exhibited requires no practice, no hard work and no investment in time or materials. Photographer John Mueller’s blog entry said it better than I could. He estimates that the cost of producing the photo shown on his blog was $6,612 (seen at this link:)
This Photograph Is Not Free:
Mueller gives his breakdown as follows:
“$12 in gas to go from work to this spot and then home. The camera I took this with cost $2500. The lens was another $1600. The Singh Ray Reverse Neutral Density filter was $210. The Lee Wide-Angle Adapter and Foundation kit was another $200. The Slik Tripod was another $130. The shutter-release was another $60. When I got home, I uploaded it to a computer that cost me $1200, and then I used Lightroom 3 which I got for $200. I then exported it and tinkered with it in Photoshop which costs about $500."
I calculated the cost of creating FLOW at $5,000: a used Imac desktop, a printer and discount ink, internet access, software including the Adobe Suite, website and book trailer development, assistance with cover design, week-long writing retreats, conferences and professional memberships. If you count the value of hours spent writing and revising over two years, the cost is much higher even when calculated at minimum wage.
Prior to the Internet, e-books and digital delivery, authors made the least amount of revenue from their books. 10% of retail on average. Or less. The shift to digital delivery was supposed to change that. To give artists a fighting chance to earn a decent living from their work. To let content creators earn a fair percentage for their work. But as with all things, theory didn't match reality.
So what happened?
The market flooded with authors and publishers staking a claim in the new territory. It became harder and harder to stand out. It wasn’t good enough to simply offer a sample - indie authors began offering their books for 99 cent and then dropped them to "free" in the hopes of building an audience.
At 99 cents, Amazon takes most of it: 65 cents leaving the author with 34 cents per book. It the rumors are true, and Amazon adds a surcharge overseas, then Amazon makes $2.65 and the author still makes 34 cents. At free, Amazon and the author get nothing. All this for a book which - if printed, would retail for approximately $16.99-$19.99.
I followed the blog of a colleague who was honest enough to post the real numbers from his ebook sales in all venues. With multiple titles available he had distributed close to a half million copies when he made them available for “free” but only hundreds to a few thousand when he sold them at a $2.99 price point. His net after sales worked out to be less than minimum wage over the course of six months.
Which begs the question? Are we driving demand and reader expectation to the point where we won't be able to make a living from our work?
We don’t ask AMC or Cinemark to let us see a movie for free. We pay $9 or more for a combo meal that includes 5 cents worth of popcorn and 10 cents worth of carbonated syrup. We don’t ask for a refund for a $10 ticket if the movie sucked. We critique red carpet designer outfits worn by celebrities whose mansions we helped pay for with our ticket purchases.
But we often ask struggling artists to forgo a living wage because we somehow think that art should be free and that creativity comes without sweat or effort. Free art works if you have a trust fund to pay the bills. It doesn't if you have $50,000 in college debt from your art major.
99 cent isn’t cheap. It's the price point that will destroy the market and drive talented artists out of the business.
So how about this: once a month, support an author and or artist at a sustainable price: $2.99 or $3.99. That's the equivalent of a cup of coffee (or tea in my case). It’s less than a trip to a fast food restaurant. But it might mean the artist or author can make the rent, or keep the heat on. It might mean they can pay the tuition at college due after all the scholarships are accounted for. It might mean a decent meal instead of ramen noodles, a shot at a retirement plan, or money for health insurance.
It might save a life.
At $2.99-$3.99 an indie author makes about $2.00 - the same royalty $
they'd earn if their hardcover book sold at $19.99. The author remains
viable, the reader gets the content at 80-90% off retail.
Once a month buy a reasonably priced ebook or piece of artwork from a not-so-famous person who deserves it. Someone who really works at craft, takes the process seriously, has skin in the game. At that price, you get a bargain and the content creator gets breathing room to keep creating work you love.
WE ARE THE 99% and survival means taking care of our own.
Live long and prosper.......H.C. Lawrence
http://www.iamflow.net